This week we learned two things – Americans don’t understand the rules of rugby league, but they’re pretty nifty at making car ads.
It was Super Bowl Sunday, y’see – the grand finale of the country’s armoured game of football – and it’s a rather popular event. More than 100 million people tune in to watch the game, and carmakers seize the opportunity to reach lots of pretzel-stuffed would-be buyers by putting together their most compelling case. And if there’s one group of companies for which cash usually isn’t a problem (sit down, Holden), it’s car companies…
Each 30-second spot can cost up to $4 million, so it’s no surprise that they aren’t cut from the usual smug-bloke-on-a-twisty-road cloth. This year’s crop features Bruce Willis, German mutants, odd dogs, folk musicians, cow lust, and inexplicable melting spoons.
So here for your viewing pleasure, are all the car commercials from the 2014 ‘Bowl. Enjoy:
Morpheus is back in Matrix guise for Kia
Audi prefers big-headed dogs
Volkswagen gives you wings
Jaguar breaks out the big guns
Toyota goes Muppet mad
Ford, on the other hand, gets Franco
Hyundai tries its hand at special effects