Best of the Bowl – ads of the 2014 Superbowl

Posted by Top Gear Australia at 4:30 pm on Monday February 3, 2014

This week we learned two things – Americans don’t understand the rules of rugby league, but they’re pretty nifty at making car ads.

It was Super Bowl Sunday, y’see – the grand finale of the country’s armoured game of football – and it’s a rather popular event. More than 100 million people tune in to watch the game, and carmakers seize the opportunity to reach lots of pretzel-stuffed would-be buyers by putting together their most compelling case. And if there’s one group of companies for which cash usually isn’t a problem (sit down, Holden), it’s car companies…

Each 30-second spot can cost up to $4 million, so it’s no surprise that they aren’t cut from the usual smug-bloke-on-a-twisty-road cloth. This year’s crop features Bruce Willis, German mutants, odd dogs, folk musicians, cow lust, and inexplicable melting spoons.

So here for your viewing pleasure, are all the car commercials from the 2014 ‘Bowl. Enjoy:

Morpheus is back in Matrix guise for Kia

Audi prefers big-headed dogs

Volkswagen gives you wings

Jaguar breaks out the big guns

Toyota goes Muppet mad

Ford, on the other hand, gets Franco

Hyundai tries its hand at special effects

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  1. hc said...
    Monday February 3, 2014 at 8:13 pm Link to comment Report comment

    The vw ad is the best so lol